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Gender differences in digital marketing

Out of the many aspects that can influence a customer’s decision making behaviour, one of the major factors is gender. Men and women approach shopping with different motives, perspectives, rationales and considerations.   According to Mpinganjira, M (2014) research shows that customers have a range of underlying motivations triggering their shopping behaviours, but there are [...]

By | 2017-04-20T14:42:33+00:00 April 19th, 2017|Uncategorized|0 Comments