Case Study: Local Inventory Pop-up – Directing Users to Nearby Rentals
Company: Big Trailer Rentals
Industry: Trailers Rental | bigtrailerrentals.com | United States
Features Used: Geolocation, Geo Pop-up, Geo DKI
At a glance
Big Trailer Rentals is a nationwide rental platform that provides local trailer listings across multiple cities and states throughout the US.
When visitors arrive on the site, a location-aware pop-up identifies their location, allowing them to skip the global catalog and jump directly to inventory available in their area.
By filtering out irrelevant inventory from the first click, the site reduces bounce rates and increases the likelihood of conversion by presenting only locally relevant, high-intent options.
The Challenge: Simplifying location-based experiences across multiple regions
Since availability varies by location, not all trailers shown on the site are relevant to every visitor. Without clearly surfacing location-specific availability from the start, visitors are exposed to options that don’t apply to them.
The goal was to introduce a simple, automatic way to recognize each visitor’s location and guide them directly to the most relevant trailers from the very first interaction – creating a more targeted experience and improving conversion potential.
How Big Trailer Rentals used If-So
Big Trailer Rentals used If-So to create a geolocation-based trigger targeting visitors from specific locations across the US where trailer rentals are available.
They implemented a location-aware pop-up that appears on page load, ensuring the message is delivered at the very first interaction. The pop-up uses Geo DKI to dynamically insert each visitor’s location into both the message and the call-to-action.
The call-to-action directs users to a results page with location-based filtering applied automatically, using dynamic URL parameters that adjust based on the visitor’s location.
This helps users quickly access trailers and equipment available in their area.
The result
Big Trailer Rentals created a more focused and relevant experience from the very first interaction, guiding visitors directly to trailers available in their area.
By pre-filtering results based on location, the site reduces friction and ensures that users are viewing inventory that is actually available to them, increasing engagement and improving the likelihood of conversion.
At the same time, visitors from non-targeted locations continue to browse the site without interruption, allowing them to explore the content and learn more about the available services.
