Getting Started


Thank you for choosing If-So Dynamic Content!

The following guide covers basic and advanced features of the If-So plugin. If you have questions or come across any problems, please contact our team. We will be happy to assist you.

What is If▸So?

If-So is a dynamic content WordPress plugin that allows website admins to add or replace website content based on a predefined set of conditions. The range of conditions is endless. Conditions can be based on the visitor’s profile or on the visitor’s interaction history with the site, or even how they got to your site to begin with. Best of all, no coding skills are needed to start creating dynamic content today.

Which conditions can you set?

If-So offers a wide range of conditions. You can choose to display content if one condition is met or if a combination of different conditions are met.  Here are examples of our most-implemented conditions.


Personalize content according to the visitor’s continent, country, state, city, or even timezone
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Start & End Date

Schedule content changes between a range of dates
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Schedule content according to the day of the week and time of day
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Browser Language

Attract attention with a message in your visitor’s language
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Dynamic Link

Set up a unique link and show specific content only to visitors who arrive at your site through it
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Referral Source

Customize content to visitors referred from a chosen domain or webpage
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Device Type

Load different content on desktops, tablets, or mobile devices
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Logged-in Users

Show or hide content if the visitor is logged in (or was logged in) to your site
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New/Returning Visitor

Replace messages and calls to action according to the number of visits a user has had on a page

Time Zone

Display different content to visitors from different time zones
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Pages visited

Customize the content to visitors who have been visited a chosen page on your website

Page URL

Set content changes depending on the page URL

Advertising platforms

Present a tailor-made landing page to users who click on your Adwords or Facebook ads
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Add or replace content based on UTM (tracking parameters)
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ready to get started?
Try it on your website
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