In this post we will show you how to pull a contact's data from your ESP or CRM and display it on your site using a simple shortcode.

This Halloween we decided to seize the moment and show you how we were able to easily and totally change our homepage by using some of If-So’s main features.

Version 1.5.0 and the option to load triggers using Ajax is finally here!

The new Elementor widget makes it easier to add an If-So trigger to your page, manage your dynamic versions, and best of all, see the results!

If you use Gutenberg as a page builder, applying dynamic content on your website is extremely simple. Using the If-So Dynamic Content for Gutenberg plugin you can create several versions of any element on your website and choose when each one will be displayed. No coding is required!

The Google Ads Condition allows you to change content on your website according to the user’s search term.

Both genders are obsessed with online shopping, but there are some differences in their attitude that digital marketers cannot ignore.

What is Dynamic WordPress content and how can it be applied easily on any website.

By default, WordPress Super Cache neutralizes the ability to serve dynamic content. Some simple settings will allow you to use both.

The main advantage of WordPress is the ability to add extra functionality to your site with ease. Using a WordPress personalization plugin you can easily add content personalization abilities to any existing WordPress website.

In this article, we explain the basics of UTM parameters and how you can leverage their usage to provide a personalized user experience.

Version 1.4.2 is focused on a better user experience. In this blog post, we highlight the main features of the new version.

In this article, we explain the potential risks of dynamic content on SEO, how to avoid them, and how to properly use dynamic content without causing SEO issues.

We are excited to introduce If-So 1.4.1! The new version includes some great new features and UI improvements. In this blog post, we break down the features included in this last stellar release.

In this article, we explain the potential conflict between caching and dynamic content, suggest two possible solutions, and lay out the pros and cons of each one.

Step-by-step: How to set Google Analytics to show users interaction after seeing each version of dynamic content.

Whether you are familiar with the concept of IP based geolocation or are encountering it for the first time, this article will help you understand everything you need to know to leverage IP based geolocation on your website.