Case Study: Personalized headline based on the visitor’s first name
Company: Muskoka High Lands
Industry: Sport | muskokahighlands.com | Canada
Features Used: Query String DKI, UTM Parameters
At a glance
Muskoka High Lands s a golf club in Canada with an active member community and ongoing email campaigns.
To create a more personal experience for visitors arriving from those campaigns, the homepage headline (H1) was dynamically updated with each visitor’s first name.
The Challenge: Using existing member data to personalize the homepage headline
Since their campaign targeted existing members, they aimed to leverage the data already available to them and reflect it directly on the homepage – making the message more relevant and tailored to each visitor.
At the same time, the homepage serves a broader audience, including new visitors and those without identifiable data. The challenge was to personalize the headline for known visitors while ensuring all other visitors continue to see a clear and relevant default headline.
How Muskoka Highlands used If-So
Muskoka Highlands used If-So to create a dynamic headline that pulls the visitor’s first name from a URL parameter passed through their email campaign.
They implemented this using If-So’s Query String DKI, capturing the value of the utm_content parameter and displaying it directly inside the homepage headline (H1).
The headline was built in Divi and rendered using If-So’s Show Post shortcode, allowing the personalized value to appear inline within the existing headline.
If no name was available in the URL, a fallback value such as “Golfers” was displayed to keep the message clear and relevant.
The result
Visitors arriving from the email campaign were greeted with a personalized homepage headline that displayed their first name, creating a more relevant and engaging first impression.
This approach allowed Muskoka Highlands to leverage existing member data to increase relevance and engagement, while keeping the homepage clean and easy to manage – without requiring structural changes or multiple page versions.
