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If-So Cookies Policy

Last Updated: June 2019 IfSo uses cookies on and related domains and applications (the “IfSo Service”). By using the IfSo Service, you consent to the use of cookies. If you are using IfSo WP Plugin on your website, you should make appropriate disclosures about cookies to your users. This Cookie Policy is part of our Privacy Policy and explains:

  • What cookies are
  • What cookies are used when you use the If-So Service
  • How do third parties use cookies on the If-So Service
  • Your cookie options

1. What is a cookie?

A cookie is a small text file that is stored in your web browser that allows If-So. Cookies might be used for the following purposes: (1) to enable certain functions; (2) to provide analytics; (3) to store your preferences; and (4) to enable ad delivery and behavioral advertising.

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are sometimes called “first-party cookies,” while cookies placed by other companies are sometimes called “third-party cookies.”

2. What cookies are used when I use the If-So Service?

When you use the If-So Service or visit a webpage with an If-So customized content, If-So or a third party may place a number of cookies in your browser. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. The following table details the cookies used on our website. We update this list quarterly, so there may be additional cookies that aren’t yet listed.

Cookie NameDescriptionThird Party Privacy Policy
_gaGoogle Analytics cookie
gat_IfSo Analytics tracking id
Ifso_Visit_CountsNumber of website visits 
ifso_page_visitsDisplaying dynamic content according to the Pages visited by the user 
ifso_recurrence_dataused for the If-So recurrence option
ifso_visit_countsUsed for user behaviour (new/returning/num. of visits) trigger
ifso_recurrence_sessionDisplaying dynamic content according to past content views 
ifso_last_viewedUsed to store the triggers, viewed last, for Analytics conversions.
ifso_viewing_triggersHolds data on triggers viewed on this page for Analytics in AJAX mode.
PHPSESSIDPHP current session identifier. 
ifsoGroupUsed for the feature where a user is added to a “group”.
_fbpFacebook cookie. 
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. 
_gidRegisters a unique ID that is used to generate statistical data on how the visitor uses the website. 
cookie_notice_acceptedChecks if the cookie notice was accepted 
edduh_hashEasy digital downloads tracking 

3. How do third parties use cookies on the If-So Service?

Third party companies like analytics companies and ad networks generally use cookies to collect user information on an anonymous basis. They may use that information to build a profile of your activities on the If-So Service and other websites that you’ve visited. You can learn more about how these companies use your information by visiting their privacy policies.

4. What are my cookie options?

If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

You may also opt out of third-party cookies by following the instructions provided by each third party in its privacy policy.