Real-World Case Studies
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Carbs & Cals
Audience-targeted Content – Sitewide
Industry: Healthcare | carbsandcals.com | London, United Kingdom
Features Used: Audiences, Audeince Self-Selection
A single website turns into six targeted experiences, increasing relevance and engagement through dynamic audience-based content.
Center for a Humane Economy
The Proximity Bridge: Converting Local Web Traffic into Physical Visits
Sector: Nonprofit | centerforahumaneeconomy.org | United States
Features Used: Geolocation, Geo-based Content
The Center for a Humane Economy is a nonprofit organization focused on animal welfare and promoting ethical public policy, with both global and local audiences visiting its website.
By adding a geotargeted message for nearby visitors, an announcement is displayed above the hero section only to users in California, inviting them to a local event, while remaining hidden from visitors in other locations.
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Big Trailer Rentals
Local Inventory Pop-up: Directing Users to Nearby Rentals
Industry: Trailers Rental | bigtrailerrentals.com | United States
Features Used: Geolocation, Geo Pop-up, Geo DKI
A location-aware pop-up automatically identifies the visitor’s location and guide them toward trailers available in their area. By filtering out irrelevant inventory from the first click, the site reduces bounce rates and ensures users see only what they can actually rent.
Muskoka Highlands
Personalized headline based on the visitor’s first name
Industry: Sport | muskokahighlands.com | Canada
Features Used: Query String DKI, UTM Parameters
Muskoka Highlands greets visitors with a personalized homepage headline that displays their first name when they arrive from an email campaign.
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Direct Mortgage Loans
Smart Header: Displaying details based on user’s visits
Industry: Financial Services | directmortgageloans.com | United States
Features Used: Page URL Condition
Direct Mortgage Loans is a mortgage company with a large network of agents, each driving traffic to their own pages through referrals and direct links.
The website identifies which agent page a visitor has visited and displays that agent’s details in the header, keeping them visible across the site and updating them automatically when a different agent page is visited.