On this page, we’ll review two powerful ways to personalize your WooCommerce product display using location: showing different products based on the visitor’s location, or keeping all products visible while highlighting the most relevant ones.
Show or Hide Products Based on Location
Location-Specific Products allow you to either show different products to different users or simply highlight relevant ones—based on their geographic location. Whether you’re targeting by country, region, or city, this approach helps tailor your offerings to local preferences, availability, and regulations—boosting engagement and conversion rates.
Use cases include:
- Country-Based Product Availability
- Regional Pricing and Offers
- Localized Seasonal Products
- Compliance With Local Regulations
- Geotargeted Product Launches
- Inventory Restrictions by Region
- Tailored Product Bundles by Market
Learn more about our WooCommerce Geolocation-based products option:
👉 Geolocation-Based Products with If-So
Highlight the Most Relevant Products
If you’re not interested in hiding products, you can keep your full catalog visible while simply highlighting the most relevant ones based on the visitor’s location. This draws attention to local bestsellers, nearby services, or region-specific items—guiding users naturally without limiting their options.
This can be done using If-So’s geolocation condtion, which detects the user’s location in real time and adjusts the page content accordingly. It’s a simple and effective way to personalize your store without complex setup or custom development.
Start by identifying key areas on your site, such as the main hero, footer, or sidebar – and create a trigger to promote the most relevant products based on the visitor’s location.
The If-So WordPress geolocation plugin allows you to geotarget content based on the user’s IP address or the browser’s HTML5 Geolocation API.
