The Google Ads condition:
Search Term based content
Match the landing page content
to the user’s search.
A simple way to boost conversion rate

What is search term-based content?

Effective landing pages make sure to match the words used in their copy with the keywords and text used in their PPC keywords and ads. Repeating the same language and key phrases reassures visitors that they’re on the right path and shows consistency.

Search term based content - example

Usage Examples

Personalization on any Level of the Account

Effective landing pages make sure to match the words used in their copy with the keywords and text used in their PPC keywords and ads. Repeating the same language and key phrases reassures visitors that they’re on the right path and shows consistency.

keyword

Keyword level

Customize the page title to match long-tal search terms. Make visitors feel that they have exactly what they're looking for!
keyword
Ad group level
Tailor messages and calls to action to the visitor’s interests and characteristics.
keyword
Campaign level
Show special promotions to visitors arriving from remarketing campaign.
keyword
Account level
Display different phone numbers to track incoming phone calls from visitors arriving from your Google Ads advertising.
So play_arrow Simple!
Just copy & paste

1. Create versions

Make your visitors feel they have found exactly what they were looking for

2. Copy from If-So

Copy the short string generated by If-So

3. Paste in google ads

Paste the string in the tracking template field

"There's nothing I hate more than creating and managing multiple versions of my customers' landing pages. I love your solution! Its so simple and effective."
Zack Goldman, Account Manager, UpLead LTD
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