In this article: About the New/Returning Visitor condition | Usage Examples |How does the condition work | Setting up a sequence of content | How to set up a New/Returning Visitor condition
The New and Returning Visitor condition lets you customize the content according to the number of times the user has seen a specific trigger. This allows you to welcome new visitors, welcome back returning visitors, speed up slow customers with engaging content and more.
The New/Returning Visitor condition allows you to add or replace content, depending on the number of times a user has encountered the trigger on your site. Whether the user encounters the trigger on the same page or on different pages does not matter, every time the trigger was rendered on a page it is counted as a visit.
The condition is based on a cookie that tracks the previous visits from the same user to the site. Hence, the condition will only work if the user has visited the site using the same device and browser, and did not clean the browser cookies.
You can use the new/ returning visitor condition to show visitors a sequence of different messages every time they visit a page or when they browse from page to page, for example:
1st visit: Welcome
2nd visit: Welcome Back
3rd visit: We believe you are ready for the next step…
Creating a sequence of messages is simple! The only thing you should bear in mind is that If-So first checks the condition of version A, if it’s met, Version A is displayed, if not, If-So checks the condition of version B and so on. By this logic, setting a sequence of four messages (for example) should be as follows: