The Conditions

New and Returning Visitors

In this article: About the New/Returning Visitor condition | Usage Examples |How does the condition work | Setting up a sequence of content | How to set up a New/Returning Visitor condition

What is the New/Returning Visitor condition

The new/returning visitor condition allows you to add or replace content, depending on the number of pages a user has visited on your site. You can adjust the content you show visitors using this condition to capture more sales and direct your customers to the items they’re searching for.

The condition is based on a cookie that tracks the previous visits from the same user to the site. Hence, the condition will only work if the user has visited the site using the same device and browser, and did not clean the browser cookies.

Possible Use Cases

Personalize titles and greetings according to new/returning visitors.

Offer returning visitors special promotions according to the number of visits they’ve had.

More personalization examples



  • Will this work with server and WordPress caching solutions?


    Whether you are using a caching plugin or server caching, you can navigate to the plugin settings and enable the "Page Caching Compatibility" option. With the option enabled, dynamic triggers will be rendered in a separate request that will take place after the loading of the cached version.

    Learn more about Page Caching Compatibility.

  • Can I redirect users to a different page based on conditions?
    Yes. You can redirect users based on each one of the conditions by pasting a simple JavaScript code in the dynamic version content field. Click here for a step by step guide.
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