Email-to-Site Personalization

Match landing page content to your email campaigns or cold emails to Boost Conversions & Sales.
email pass qs

If-So’s Dynamic link (or Page URL) condition allows you to display dynamic content to users arriving from a specific link.

This option is extremely useful for creating dynamic content for users arriving from a specific CPC campaign, social post, or email marketing.

The same method is a great, simple way to increase ROI from your cold email campaigns. Simply create a dynamic link or add a query string of your choice to the end of the link that is a part of your email, and set the dynamic content that will be displayed to users arriving through the link.

Learn more about the Dynamic Link condition >

Displaying the user’s name

If-So offers a DKI (Dynamic Keyword Insertion) shortcode that automatically displays the value of a query string.

Learn more about the DKI shortcode>

Implementation Overview

Setting it up is extremely simple:

1. Create an If-So trigger: Target the relevant locations by listing specific cities or regions to cover your entire service area.

2. Choose your copy and style: Customize your preferred template from the gallery above and paste the code into the trigger’s content field.

3. Go live: Add the trigger’s shortcode to your site (with If-So, you can easily place the trigger at the top of every page at once).

Applying a large number of dynamic versions using a CSV file

The CSV Extension allows you to easily create and manage thousands of dynamic versions. This option is ideal if you have a large number of recipients and you need to handle a lot of different versions.

Learn more about the CSV Extension>

Main Objectives

Improve Engagement & User Experience, Reduce Bounce Rate

Requirements

If-So Core Plugin

Conditions

Ready to get started?
Try it on your website