In this article: About dynamic links | Usage examples | Dynamic links structure | How to set up dynamic links using If-so
Dynamic Links, or, dynamic URLs, are an amazing and powerful tool. They are a short addition to web pages URL, that allows you to customize the page to visitors arriving at your site by clicking them. Customization can include replacing some of the page content or adding an additional one.
Dynamic links are created using query-strings, a set of characters added at the end of the URL.
A typical URL containing a query string is as follows:
As you can see, the Dynamic URL is composed of (1)the static URL of the page- http://example.com/page, and (2)the query string- ?name=string.
Same as on all If-So’s dynamic triggers, any content of the website can be customized. That includes titles, texts, images, calls to action, and buttons.
Dynamic links can be used with If-So’s recurrence option. The recurrence option lets you decide what content version when a visitor that arrived via the dynamic link will see in his next visit on the page.
Is it possible to use a different parameter instead of “?ifso=”?
Yes. You can display dynamic content based on any parameter you want. Simply, use the Page URL condition and set it as follows:
If: Page URL > Conatins > ?your-parmeter; Then: Show dynamic content…
Alternatively, if you want to create a condition based on UTM parameters, you can use our dedicated UTM condition.