In this article: About dynamic links | Usage examples | Dynamic links structure | How to set up dynamic links using If-so
Dynamic Links, or, dynamic URLs, are an amazing and powerful tool. They are a short addition to web pages URL, that allows you to customize the page to visitors arriving at your site by clicking them. Customization can include replacing some of the page content or adding an additional one.
If you want to automatically display the value of a query-sting (URL Parameter) you can do it using our Query-string DKI shortcode
Possible Use Cases
Display different phone numbers to track the results of visitors arriving from an ad.
Improve the results of your cold emails with a personalized message on your site
Dynamic links are created using query strings – a set of characters added at the end of the URL.
A typical URL containing a query string is as follows:
As you can see, the Dynamic URL is composed of (1)the static URL of the page- http://example.com/page, and (2)the query string- ?name=string.
Is it possible to use a different parameter instead of “?ifso=”?
Yes. You can display dynamic content based on any parameter you want. Simply, use the Page URL condition and set it as follows:
If: Page URL > Contains > ?your-parameter; Then: Show dynamic content…
Alternatively, if you want to create a condition based on UTM parameters, you can use our dedicated UTM condition.
Same as on all If-So’s dynamic triggers, any content of the website can be customized. That includes titles, texts, images, calls to action, and buttons.
Dynamic links can be used with If-So’s recurrence option. The recurrence option lets you decide what content version when a visitor that arrived via the dynamic link will see in his next visit on the page.
Whether you are using a caching plugin or server caching, you can navigate to the plugin settings and enable the "Page Caching Compatibility" option. With the option enabled, dynamic triggers will be rendered in a separate request that will take place after the loading of the cached version.