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The Conditions

Start & End Date

In this article: About the start & end date condition | Examples | How to set up a start & end date trigger

What is the start & end date condition

The start & end date condition lets you schedule content changes between a range of dates. You can set both the start and the end date or set only one of them.

How can you use the start & end date? Examples:

  • Schedule a time-limited promotion
  • Schedule in-advance special content on holidays
  • If your product has a starting time (Shows, courses, webinar, tours, etc.) – Stop their publicity after their start date

Possible Use Cases

Schedule a time-limited promotion

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Schedule in advanced special content on holidays

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Which content can be set to start and end?

Same as on all If>So’s dynamic triggers,  any content of the website can be customized. That includes titles, texts, images, calls to action, and buttons.

How to set up a start & end date condition

  1. On your WordPress dashboard, go to “If>So → Add New Trigger”.
  2. Click on “Select a condition” and select “Time & Date“.
  3. Select “Start/End date“.
  4. Pick a starting date and time and an ending date and time for the content to be displayed. You can set only a start date or only an end date if you choose to.
  5. In the content field, set the content to be displayed between the dates you have chosen
  6. In the default content field, set content to be displayed before the starting date and after the ending date you have selected (optional, can be left blank).
  7. Press “Publish” and paste the shortcode generated by If>So in your website.

The schedule condition uses your website’s time settings, it is important to make sure they set correctly. To set the time settings go to Settings > General on your WordPress dashboard.


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  • Does If-So work with server-side and WordPress caching solutions?


    Whether you are using a caching plugin or server caching, you can navigate to the plugin settings and enable the “Page Caching Compatibility” option. With the option enabled, dynamic triggers will be rendered in a separate request that will take place after the loading of the cached version.

    Learn more about Page Caching Compatibility.

  • Is it possible to set up conditional redirects ( redirecting users to different pages based on conditions)?

    Yes, you can set up conditional redirects based on any If-So condition. For a step-by-step guide, click here.

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