In this article: About Facebook Ads Condition| Usage examples | Recurrence | Step-by-step guide –
Change content on your website depending on which ad a user clicked on. This allows you to take advantage of Facebook’s segmentation options and display different content to men and women, different age groups, users’ locations, interests, and more.
Possible Use Cases
Personalize the landing page marketing message according to the user’s marital status.
Show special promotions to visitors arriving from remarketing campaigns.
Personalize the landing page marketing message according to the user’s location.
Any type of website content can be customized, including titles, texts, images, calls to action, and buttons.
The recurrence option allows you to further enhance the personalized experience you provide on your website. When recurrence is set to active, visitors who saw one version of the content will see the same version when they return to the site (regardless of whether or not the set condition is met once again).
For example: If a visitor arrived from a Facebook campaign targeted at women (and therefore saw customized content for women on the landing page), you can choose to display the customized content again even if the visitor does not return to your site via the same Facebook campaign.
Applying dynamic content to Facebook is possible via the built-in “URL Parameters” option. The option is available at the Ad level.
The implementation consists of two parts:
Part 1: Creating the dynamic trigger (on your website)
Part 2: Setting the dynamic trigger inside Facebook
Click here to read more about custom parameters in the Facebook help center.
Yes, you can set up conditional redirects based on any If-So condition. For a step-by-step guide, click here.