Home 2018-03-14T10:45:47+00:00

Display Different Content
to Different People

A simple WordPress plugin to boost
your website’s
  • conversion rate.
  • engagement.
  • sales.

Display Different Content to Different People

A simple, proven way to boost your website’s conversion rate.

What is IfSo?

People Are Not the Same, so Why Show Them the Same Content?

If>So is a simple WordPress plugin, allowing you to add or replace content on your website. By using If>So to create a dynamic content experience your visitors will engage, convert and buy more!

Get it now

Different website visitors see different content

Why Users Love If>So?

Simple to use, immediate results

How does it work?

Create Dynamic Content in Minutes

1. Select a condition

Select a condition from the list. No coding is required.

2. Set dynamic content

Choose what to display if the condition is met.

3. Set default content

Default content will be displayed if no conditions were met.

IfSo dynamic content WordPress plugin interface screenshot




Personalization is the key to customer engagement

Make your visitors feel special!

Present a tailor-made version of your website to each visitor

Provide your visitors with a tailored content experience.


People faces inside circles

The conditions

Maximum flexibility segmenting your visitors


Set content according to the visitor’s country or city

Start & End Date

Schedule content changes between a range of dates


Schedule content according to the time of the day and day of the week

Browser Language

Attract attention with a message in your visitor’s language

Dynamic Link

Generate a special link and show specific content only to visitors who arrive through it.

Referral Source

Customize the content to visitors referred from a chosen domain or webpage

Device Type

Load different content on desktops, tablets, or mobiles

Logged-in Users

Show or hide content if the visitor is logged in (or was logged in) to your site

New/Returning Visitor

Replace calls to action according to the number of visits a user visited in the site

Ready to get started?

Try it on your website

Free Download