Home 2018-06-18T17:20:42+00:00

Display Different Content to Different People

A simple WordPress plugin to boost your website’s conversion rate
  • conversion rate.
  • engagement.
  • sales.


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What is IfSo?

People are not the same, so why show them the same content?

If>So is a simple WordPress plugin, allowing you to add or replace content on your website based on the visitors’ profile or interaction with the site. Use If>So to provide a personalized content experience. Your visitors will engage, convert and buy more!

Get it now

Different website visitors see different content

Why users love If>So?

Simple to use, immediate results

How does it work?

Create dynamic content in minutes

1. Select a condition

Select a condition from the list. No coding is required.

2. Set dynamic content

Choose what to display if the condition is met.

3. Set default content

Default content will be displayed if no conditions were met.

IfSo dynamic content WordPress plugin interface screenshot




Personalization is the key to customer engagement

Make your visitors feel special!

The conditions

Maximum flexibility segmenting your visitors


Set content according to the visitor’s country, city, state, continent or timezone

Start & End Date

Schedule content changes between a range of dates


Schedule content according to the time of the day and day of the week

Browser Language

Attract attention with a message in your visitor’s language

Dynamic Link

Generate a special link and show specific content only to visitors who arrive through it

Referral Source

Customize the content to visitors referred from a chosen domain or webpage

Device Type

Load different content on desktops, tablets, or mobiles

Logged-in Users

Show or hide content if the visitor is logged in (or was logged in) to your site

New/Returning Visitor

Replace calls to action according to the number of visits a user visited in the site

Present a tailor-made version of your website to each visitor

Provide your visitors with a tailored content experience.


People faces inside circles

Ready to get started?

Try it on your website

Free Download