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The Geolocation Condition

In this article: About geolocation | Examples | How to set up geolocation-based content

About the Geolocation Condition

If-So’s geolocation condition lets you tailor your website content according to the visitor’s physical location: continent, country, state, city, or even timezone.

How can your site benefit from geolocation-based content?

Usage examples:

  • Create promotions in specific countries.
  • Highlight different products in chosen locations.
  • Invite nearby visitors to visit your business.
  • Direct visitors to the closest branch.
  • Show personalized messages to visitors from certain locations. For example, “free shipping around the UK” for visitors from England.

How does it work?

To detect the user’s location, If-So uses an up-to-date database to pair between the IP address and the geographical location.

How accurate are the locations in the database?

The accuracy of a location depends on many factors, most importantly, the ISP of the address. For some providers, there is street-level accuracy, and for most, city-level accuracy. In the least specific and rare cases, only country-level accuracy is available. Generally, accuracy is higher for fixed lines as opposed to cellular networks. Learn more about geolocation accuracy here.

Which content can be customized using the geolocation condition?

As with any of If-So’s dynamic triggers, the choice is yours. Any content on your website can be customized. That includes titles, texts, images, calls to action, buttons, and more.

Monthly Session Limit

Geolocation usage is limited by the number of monthly sessions (it’s the only If-So condition that is limited). The beginning of a session is defined as when a visitor first visits a page with a geolocation trigger. The end of a session is when either a visitor closes the browser, or there have been more than 25 minutes of inactivity (it may vary slightly between browsers).

Click here for geolocation pricing options.

Geolocation DKI (Dynamic Keyword Insertion)

The geolocation Dynamic Keyword Insertion lets you display the user’s location using a simple shortcode.

The available shortcodes are:

Display the user’s country

[ifsoDKI type="geo" show="country"] 

Display the user’s state

[ifsoDKI type="geo" show="state"] 

Display the user’s city

[ifsoDKI type="geo" show="city"]  

Display the user’s continent

[ifsoDKI type="geo" show="continent"] 

Display the user’s timezone

[ifsoDKI type="geo" show="timezone"] 

Click here to learn more about If-So DKI

How to set up geolocation-based content?

  1. On your WordPress dashboard, go to “If-So → Add New Trigger”.
  2. Click on “Select a condition” and select “Geolocation“.
  3. Start typing a continent, country, state, or city name and use the autocomplete list to select a location. You can choose as many locations as you like. Press the “x” button to remove an entry from the chosen targeted locations.
  4. In the content field, type the content to be displayed if the visitors’ location matches your criteria.
  5. In the default content field, type content to be displayed if the visitors’ location does not match your targeting (this is optional and can be left blank).
  6. Press “Publish” and paste the shortcode generated by If-So on your website wherever you want it to be.

Troubleshooting the Geolocation Condition

If you set up a geolocation trigger and it seems to not be working properly, there are a few common reasons to consider. Click here for the geolocation troubleshooting guide.

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