Improve your cold emails conversion rate with a personal message

No one will be able to ignore your cold email! Show your cold email recipients unique messages that can even include their name.

If-So’s Dynamic link (or Page URL) condition allows you to display dynamic content to users arriving from a specific link.

This option is extremely useful for creating dynamic content for users arriving from a specific CPC campaign, social post, or email marketing.

The same method is a great, simple way to increase ROI from your cold email campaigns. Simply create a dynamic link or add a query string of your choice to the end of the link that is a part of your email, and set the dynamic content that will be displayed to users arriving through the link.

Learn more about the Dynamic Link condition >

Displaying the user’s name

If-So offers a DKI (Dynamic Keyword Insertion) shortcode that automatically displays the value of a query string.

Learn more about the DKI shortcode>

Applying a large number of dynamic versions using a CSV file

The CSV Extension allows you to easily create and manage thousands of dynamic versions. This option is ideal if you have a large number of recipients and you need to handle a lot of different versions.

Learn more about the CSV Extension>



Bounce Rate, Engagement, User Experience


Cold Emails


DKI, Dynamic Link, Page URL

Realated templates and examples