What is the If-So WordPress Plugin?

If-So is a code-free, user-friendly, and powerful WordPress personalization plugin that enables you to deliver personalized content, enhancing your website’s engagement, conversion, and sales.

As the most comprehensive and versatile dynamic content plugin available, If-So offers a wide range of methods to create dynamic and customized content, including:


The possibilities for personalization are extensive, with dozens of conditions extensions, and integrations to fine-tune your content delivery.