Is it possible to target content based on the user’s past browsing behavior (previously visited pages) and website interactions?

Absolutely. If-So offers multiple options for targeting content based on user behavior:

• The Page Visited Condition: Target content based on previously visited pages.
• The Cookie/Session Condition: Use cookies to track user interactions and display dynamic content accordingly.
• Audiences: Assign users to specific audiences and show dynamic content based on their audience.