If-So Analytics: Conversion Tracking and Reports
Overview
If-So Analytics lets you define conversion goals and measure how your triggers are performing against them. Track which trigger versions are driving signups, purchases, or any other action that matters — without leaving WordPress.
The Analytics dashboard is built to track results for any If-So Trigger and condition. Most commonly used for WordPress A/B testing, but equally effective for personalization and geolocation. Learn more about A/B testing with If-So →
Before You Start
If-So Analytics tracks results at the trigger level. This means:
- Results are only available for content created using If-So Triggers — not Elementor conditional elements or Gutenberg conditional blocks.
- Each trigger version has a name. Version names appear in your analytics reports, so name them before your test or campaign runs — they can’t be applied retroactively.
Setting Up a Conversion Goal
A conversion goal tells If-So which page visit counts as a win. When a visitor reaches your defined URL after being shown a trigger, a conversion is recorded and attributed to the version they saw. For advanced tracking scenarios — such as counting a conversion only when a specific condition is met — see Conditional Conversions below.
Creating a Conversion
Go to If-So → Analytics in your WordPress dashboard. Click + Create a new conversion.
Conversion Settings
- Conversion name – Give your conversion a clear name — it will identify this goal in all your reports. Example: “Free trial signup” or “Visited pricing page.”
- Target URL – The page a visitor must reach for the conversion to count. Enter the full URL including https://. Add multiple URLs using + Add URL — if the visitor reaches any of them, the conversion counts.
- Strict QS matching – Check this if you need the full URL including query strings to match exactly. Leave unchecked to count conversions regardless of query strings.
- Count options – Choose how often a conversion is counted per visitor:
- Always — count every conversion event
- Once per session — count one conversion per browser session
- After a time limit — count one conversion per set time window (enter the time in seconds)
- Trigger Targeting – By default, this conversion applies to all triggers. Use Target triggers to limit tracking to specific triggers only, or Exclude triggers to track all triggers except the ones you select. Scoping your conversion to the relevant triggers keeps your reports clean and your data meaningful.
Attribution — How Conversions Are Assigned
When a visitor reaches your conversion URL, If-So attributes the conversion to the last trigger version they saw — within the configured attribution window.
Attribution window
The attribution window controls how long after seeing a trigger a conversion can still be credited to it. You can configure this in If-So → Settings → Conversion Attribution Window.
Available options: Single Session (default) | 1 Day | 3 Days | 1 Week | 2 Weeks | 1 Month | 1 Year
Important: The window resets each time the trigger is displayed to the visitor — not from their first view. If the window is set to 3 days and a visitor sees the trigger on Monday and again on Wednesday, the 3-day window runs from Wednesday.
i
The attribution window resets each time the trigger is displayed to the visitor — not from their first view. If the window is set to 3 days and a visitor sees the trigger on Monday and again on Wednesday, the 3-day window runs from Wednesday.
Tracking a conversion across multiple triggers
If a visitor was exposed to more than one trigger before converting, each trigger receives attribution — one version credited per trigger.
The Conversions Report – Reading Your Results
The Conversions Report gives you two ways to view your data, each designed to answer a different question.
Conversion View
Start with a conversion goal and see which triggers are driving it. Each goal appears as a section header showing total conversions — below it, every relevant trigger is broken down version by version, with views, conversions, and conversion rate.
Use this when: you want to understand what’s contributing to a specific outcome. “Which of my triggers is driving the most free trial signups?”
Trigger View
Start with a trigger and see how it performs across all your conversion goals simultaneously. Each trigger appears as a section header with all your conversion goals shown as columns — one row per version.
Use this when: you want to evaluate one specific trigger across multiple outcomes. “How is my homepage A/B test performing against both trial signups and pricing page visits?”
Trigger View is accessible from the Conversions Report via the link at the top, or directly from the trigger editor — click View full report → in the If-So Analytics tab.
Filters and View Options
The report can be filtered by date range, conversion type, and trigger status.
By default, the report counts every time a version is shown — including repeat views generated by the recurrence setting. To see how many distinct visitors saw each version, switch to Unique Views. This is particularly useful when running A/B tests.
Note: If a trigger appears more than once on the same page, it counts as a single view.
Advanced: Conditional Conversions
For most use cases, URL-based conversion goals are sufficient. But if you need to count a conversion only when a specific condition is met — not just when a visitor reaches a page — you can use the conversion shortcode. A common example is placing the shortcode inside a trigger version, so the conversion fires only when a specific version is shown.
Plan Limits
The Analytics dashboard is available on all plans. Free users can create 1 conversion goal and access up to 30 days of data history. Pro users get unlimited conversion goals and full data history.