The A/B Testing Condition

What is the A/B testing condition?

The A/B Testing (ABT) condition allows you to easily test up to five variations of elements on your site to determine which one delivers the best results.

If-So’s A/B testing is designed for straightforward use cases. It’s super simple to set up, and provides meaningful insights to help you identify what truly works.

Tracking Views and Conversions

If-So will start tracking how many times each version viewd automatically.

Setting up conversion for the triger is done by pasting a simple shortcode (see step-by-step below) on the conversion page.

A Conversion will be attributed to the last version a visitor viewed before completing the action.

Learn more about setting up conversion tracking

Key Advantages of If-So’s A/B Testing Condition

• Easy setup – no external integrations or coding required
• Reliable data – clean session-based testing with built-in analytics
• Automatic consistency – users see the same version on every visit
• Up to five variations – test multiple ideas in a single experiment

Which content can be tested using If-So’s A/B Testing condition?

As with all of If-So’s dynamic triggers, you can test any type of website content – including titles, text, images, calls-to-action, and buttons.

How to Set Up A/B Testing

1. Create a new trigger (If-So → Add New Trigger).
2. Decide how many variations you want to test (2–5). For each version:
   2.1 Under the Condition field, select A/B Testing.
   2.2 From the dropdown, choose the matching variation according to the number you decided:
   
   Example for two variations:
   Version A → 2 Variations – Version 1/2
   Version B → 2 Variations – Version 2/2
   
   The default version should not be used with the ABT condition.
   
   
3. Add your content for each version.
4. Publish your trigger and paste the generated shortcode wherever you want the experiment to appear.
   

To track conversions:

5. In the built-in analytics table, click the “+” icon next to the Conversions title.
6. Copy the conversion shortcode that appears.
7. Paste the conversion shortcode on your conversion page (e.g., thank-you, confirmation, or purchase page). A conversion will be automatically attributed to the last version a visitor viewed.

Learn more about the built-in analytics and conversion tracking

Troubleshooting

• The versions do not alternate
  he A/B testing condition uses our built-in analytics data to track which version a user has already seen. Since the built-in analytics system does not count admin views, you need to run your tests in a new incognito window (“New” means: close all incognito windows between each test to make sure your cookies are completely cleared)
  
• The versions do not alternate when I’m not logged in as an admin
  Conduct your tests in a new incognito window while not being logged in. See the explanation above for more details.
  
• The recurrence option deosn’t work
  If you are using a caching plugin or other caching service, exclude the cookie name ifso_recurrence_data from the cache.

Best Practices

• Limit the number of variations (2–5) to keep results statistically clear
• Make sure each variation has a distinct difference (headline, CTA, design, etc.)
• Run tests for enough time and traffic to draw valid conclusions
• Track conversions with If-So’s built-in analytics or integrate with GA4 for deeper insights

FAQs

• Does If-So work with server-side and WordPress caching solutions?

  Yes.

  Whether you are using a caching plugin or server caching, you can navigate to the plugin settings and enable the “Page Caching Compatibility” option.

  With the option enabled, dynamic triggers will be rendered in a separate request that will take place after the loading of the cached version.

  Learn more about Page Caching Compatibility.

• Can I spilt test 2 WordPress pages using If-So?

  Yes, technically, you can. Though one of the biggest advantages of If-So is that you don’t have to duplicate pages. Instead, you can split-test only a specific piece of content on the same page.

  Nevertheless, if you want to split-test a whole page, you can do so using a simple JavaScript redirect code that can be pasted inside an If-So trigger. We already have the redirect code ready for you. You can learn more and find it here.