The Conditions

///Advertising platforms
Advertising platforms 2018-12-10T11:09:11+03:00

About

The advertising platform condition allows you to provide a personalized experience by presenting users who click on your ads a landing page that is tailor-made for them.

If you run an Adwords or Facebook Ads campaign then this If>So condition is a must-have tool! It can result in an immediate improvement in your campaigns’ conversion rate, sales, and engagement, and will reduce your monthly spending on advertising!

On Google Adwords:

Personalize your landing page content according to the user’s search term. Users will feel like they have found exactly what they are looking for.

See examples and read more about the Google Ads condition.

On Facebook Ads:

Change content on your website depending on which ad a user clicked on. This allows you to take advantage of Facebook’s segmentation options and display different content to men and women, different age groups, users’ location, interests and more.

How can your CPC campaigns benefit from dynamic content? Examples:

  • Customize your landing page content according to users’ search term on Google (prior clicking your ad).
  • Show special promotions to visitors arriving from remarketing campaigns.
  • In order to track the effectiveness of different advertising campaigns, display different phone numbers to track incoming phone calls to specific campaigns.
  • Personalize the landing page marketing message according to users’ location.
  • Personalize the landing page marketing message according to users’ marital status.
  • Use Adwords or Facebook segmentation options to show the most relevant content to individual visitors.

What website content can be customized by using the advertising platforms condition?

As with all If>So’s dynamic triggers, any type of website content can be customized, including titles, texts, images, call to action, and buttons.

Recurrence

Recurrence allows you to further enhance the personalized experience you provide on your website. With recurrence set to active, visitors who saw one version of the content will see the same version when they return to the site (regardless of whether the set condition is met once again or not).

For example: If a visitor arrived from a Facebook campaign targeted at women (and therefore saw customized content for women on the landing page), you can choose to display the customized content again even if the visitor does not return to your site via the same Facebook campaign.

Click here to read more about recurrence.

How to set up the advertising platform condition?

On Google Adwords

Applying dynamic content to Adwords is possible via the built-in “Tracking template” option. The option is available at the keyword level, ad group level, or the campaign level.

Implementation has two parts:

Part 1: Creating the dynamic trigger (On your website)
Part 2: Setting the dynamic trigger inside Adwords

Part 1: Creating the dynamic trigger
  1. On your WordPress dashboard, go to “If>So → Add New Trigger
  2. Click on “Select a condition” and select “Advertising Platforms“.
  3. Type in a keyword. It can be a word, phrase or one letter. This keyword will be added the Final URL at the last step.
  4. In the content field, set the content to be displayed to visitors who arrive via the ad/search terms you create this trigger for
  5. In the default content field, set content to be displayed in the rest of the cases (optional, can be left blank).
  6. Press “Publish” and paste the shortcode generated by If>So in your website.
Part 2: Setting the dynamic trigger in Adwords
  1. Go to the campaign you want to apply the dynamic content to
  2. Click the settings tab
  3. Scroll down and click Campaign URL options.
  4. Next to “Tracking template”, paste the parameter you have created in part 1.

First, add the “Tracking template” column to your ad group or keyword table:

  1. Sign in to your AdWords account.
  2. Click the Keywords or the Ad groups tab.
  3. Click Columns, then select Modify columns….
  4. In the menu on the left, click Attributes, then select “Tracking template.”
  5. Click Apply.

Second, add your custom parameter:

    1. Hover over an entry in the “Tracking template” column.
    2. Click the pencil icon when it appears.
    3. Paste the parameter you have created in part 1.
    4. Click Save.

Please take into account that setting up the parameters directly at the ad will cause a resubmit of the ad to approval and will reset the ad history and collected statistics. From that point of view, if possible, it is recommended to use the custom parameters at the ad group or campaign level.

  1. Click the Ads tab.
  2. Go to the ad you want to add custom parameters to.
  3. Click Ad URL options (advanced).
  4. Next to “Tracking template”, paste the parameter you have created in part 1.
  5. Click Save.

Click here to read more about custom parameters in the Google Adwords help center.

On Facebook Ads

Applying dynamic content to Facebook is possible via the built-in “URL parameters” option. The option is available at the ad level.

Implementation has two parts:

Part 1: Creating the dynamic trigger (On your website)
Part 2: Setting the dynamic trigger inside Facebook

Part 1: Creating the dynamic trigger
  1. On your WordPress dashboard, go to “If>So → Add New Trigger
  2. Click on “Select a condition” and select “Advertising Platforms“.
  3. Type in a keyword. It can be a word, phrase or one letter. This keyword will be added the Final URL at the last step.
  4. In the content field, set the content to be displayed to visitors who arrive via the ad/search terms you create this trigger for
  5. In the default content field, set content to be displayed in the rest of the cases (optional, can be left blank).
  6. Press “Publish” and paste the shortcode generated by If>So in your website.
Part 2: Setting the dynamic trigger in Adwords
  1. Create a new ad campaign in Ads Manager or Power Editor, or continue working on one saved as a draft.
  2. After entering your information at the Campaign and Ad Set levels, navigate to the Ad level to set your URL Parameters.
  3. At the Ad level, look for a section called URL Parameters. You may need to click Show Advanced Options to see this section.
  4. Under “URL parameters”, paste the parameter you have created in part 1.

Click here to read more about custom parmetrs in Facebook help center.

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